Ultima Replenisher
html/css
javascript
figma
This is a series or interactive creatives designed to create unique, individualized e-commerce experience for hydration expert, Ultima Replenisher.
The most interesting of these is a gamification experience, created using HTML + CSS after prototyping in Figma, to engage the user with the site (and more importantly, the products) for long enough to spark their intrigue and drive their browsing.
I also put together some more static applications of this data gathering product, also using HTML + CSS.
We tested several designs against one another to gauge the effectiveness of imagery and screen coverage.
For this brand, we found that a smaller modal with seasonal imagery produced the highest submit rate and gave the client the greatest sense of control over product and strategy.
Finally, I also mocked up a suite of branded, high-intent marketing email, implementing best practices proven to drives users back to their previous purchasing journeys. These emails were optimized for accessibility by using all live text and limiting links and file sizes to avoid clipping by ESPs. The live emails were built by a team of email engineers.
