Rustichella d'Abruzzo

This is a branding concept for Italian pasta brand, Rustichella d'Abruzzo, with a focus on packaging design. For the purpose of this project, I expanded the brand to include olive oil and sauces. This brand is focused on excellent products, rustically made and environmentally conscious. For that reason, I introduced the idea of packaging products in reusable glass containers. In this case, consumers would first purchase products in these reusable containers and then refill them with products packaged in easily recyclable paper. One of the unique aspects about Rustichella d'Abruzzo's pastas is the bronze they include in the dough, giving it a unique texture. I included bronze accents in the glass packages to call to this.